In the past 10 years personalized medicine, now precision medicine, has been a highly attractive concept to many stakeholders in the industry. The Danish Government and Danish Regions have developed a National Strategy for Personalized Medicine 2017-2020 and in Sweden, the new initiative for precision medicine. But looking past the hype, when will the promised benefits of these procedures become reality? And how will the payment systems, the industry and the health sector, as well as the individual doctor, follow this trend?
In addition to this, the industry must address the looming challenge of “Big Data”. Do we have the tools needed to make use of it, and in the longer perspective, turn it into an additional revenue stream? We also want to investigate how the Nordic countries can improve their collaboration in these areas, both at home and across borders.
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