Ellen’s products contain probiotics, or has a high percentage of natural and organic ingredients. The probiotic products are unique and patented. In 2003, Ellen was the first company in the world to launch tampons with lactic acid bacteria that restore the bacterial balance in the life-flora. The tampon ELLEN® has since been launched in several European countries and has a turnover of approximately SEK 100 million through pharmacies. Ellen has quickly evolved from a one-product company to a company with a product portfolio consisting of several intimate care products that strengthen each other.