Several major Swedish companies are at the forefront of this development. They have introduced new tools and ways of working that support and simplify the creation, development and implementation of ideas. The idea is that employees can contribute to the profitability and long-term survival of companies by jointly creating and developing ideas that lead to innovations.
The potential of collective ideation is tangible. But how can these processes be managed? Jennie Björk and Magnus Karlsson’s research and experience show that traditional models of management and organization are not enough.
