Successful drug development

This year's edition of Successful Pharmaceutical Development focuses on Market Access and how to increase the uptake of new products in healthcare.

Developing new medicines is costly and time-consuming. Everyone involved is taking great risks. At the same time, new innovative medicines and treatments are essential for top-class healthcare. It is therefore essential that new medicines and products make it all the way to the market and are taken up by the healthcare system, both for the companies driving development and for patients. But what is society prepared to pay?