Webinar: Brand portfolio optimization – reducing costs and increasing value

We often see brand portfolios that have grown unnecessarily large over the years. Past logos, completed campaigns or changes in the business, can be reasons for the size of the portfolio. This often leads to unnecessary costs in the form of renewals and other administration, but also to a loss of time as all registrations become a matter of consideration.

This webinar will explain in a hands-on way how portfolio optimization works and what to consider.

The focus will be on the following

– Preliminary work such as the holder search.
– Questions to ask to know what to keep and what can be removed.
– Other efficiency measures.
– Supplementary applications.
– Cases in the form of implemented actions for different customers.

For registration and more information click here.