What is going on? Customer-smart innovation ideas based on needs – here’s how it works

Verified customer needs are not only an advantage, they are a prerequisite for innovation ideas to be accurate and reach the market.

When a life science company wants to enter the healthcare sector to demonstrate or test a new product or service, the requirement is that the solution meets a real customer need. The requirement of matching to needs applies in the same way in innovation procurement.

In Catalyser, Sahlgrenska Science Park has identified competence in verifying customer needs as one of three key factors for increased innovation capacity in small and medium-sized life science companies.

The seminar will provide you with practical methods for identifying and describing customer needs. You will learn about the tools, models and approaches that will help you work practically with customer involvement.