{"id":33773,"date":"2020-11-04T17:47:47","date_gmt":"2020-11-04T16:47:47","guid":{"rendered":"https:\/\/swedenbio.se\/erbjudande-fran-medlem\/free-and-tailor-made-ip-workshop-from-a-strategic-and-commercial-perspective\/"},"modified":"2023-10-11T09:54:02","modified_gmt":"2023-10-11T07:54:02","slug":"free-and-tailor-made-ip-workshop-from-a-strategic-and-commercial-perspective","status":"publish","type":"sb_member_offers","link":"https:\/\/swedenbio.se\/en\/erbjudande-fran-medlem\/free-and-tailor-made-ip-workshop-from-a-strategic-and-commercial-perspective\/","title":{"rendered":"Free and tailor-made IP workshop from a strategic and commercial perspective"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>IP workshop from a strategic and commercial perspective, 60 minutes<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Objective:<\/strong> To identify, from a commercial IP perspective, relevant activities that can strengthen the company&#8217;s competitiveness and expand its business.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Agenda:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Brief presentation of AWA&#8217;s view on commercial IP strategy<\/li>\n\n\n\n<li>Current situation analysis: A comprehensive review of the company&#8217;s offering, revenue streams, business situation and exploitation strategy. Commercial and internal pain points<\/li>\n\n\n\n<li>Recommendations and next steps<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">It is important that the workshop is conducted with individuals who have overall responsibility for the company and its business. We will ask a number of questions and hold an open discussion to identify key aspects and issues.<\/p>\n\n<p class=\"wp-block-paragraph\"><em>Current situation analysis &#8211; typical issues:<\/em><\/p>\n\n<ul class=\"wp-block-list\">\n<li>What are the main commercial drivers of your business?<\/li>\n\n\n\n<li>What is the company&#8217;s current and future differentiation?<\/li>\n\n\n\n<li>What revenue streams does the company have today, what do you see in the future?  <\/li>\n\n\n\n<li>Does the company have a well-developed plan to protect revenue streams?<\/li>\n\n\n\n<li>What know-how and technology base does the company have? Is there a common understanding of this in the company (what it is and its value)?<\/li>\n\n\n\n<li>How well does it align with the commercial drivers and your business and technology roadmap?<\/li>\n\n\n\n<li>What is the level of development of the company&#8217;s technology, how is it monitored over time?<\/li>\n\n\n\n<li>Who in the company has what know-how? Risks?<\/li>\n\n\n\n<li>How could your know-how be used in new offers and business models?<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><em>Recommendations and next steps &#8211; typical activities:<\/em><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Activities to build value via IP towards competitors, investors, customers, partners, etc.\n<ul class=\"wp-block-list\">\n<li>&#8220;WHY, WHAT, HOW&#8221;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Activities to create a concrete link between company know-how and the R&amp;D roadmap, commercial offers and business models.\n<ul class=\"wp-block-list\">\n<li>Structured review of the company&#8217;s know-how and structure to understand and manage it over time &#8211; between all parts of the company.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Book an IP workshop by calling\/emailing one of the following people at AWA:<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Lina Dahlgren <a>lina.dahlgren@awa.com<\/a> 072 402 64 66<\/p>\n\n<p class=\"wp-block-paragraph\">Johanna Bergh <a>johanna.bergh@awa.com<\/a> 073 428 05 00<\/p>\n\n<p class=\"wp-block-paragraph\">Martin Jansson <a>martin.jansson@awa.com<\/a> 070 643 52 64<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IP workshop from a strategic and commercial perspective, 60 minutes Objective: To identify, from a commercial IP perspective, relevant activities that can strengthen the company&#8217;s competitiveness and expand its business. Agenda: It is important that the workshop is conducted with individuals who have overall responsibility for the company and its business. We will ask a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32391,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-33773","sb_member_offers","type-sb_member_offers","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"IP workshop from a strategic and commercial perspective, 60 minutes Objective: To identify, from a commercial IP perspective, relevant activities that can strengthen the company&#039;s competitiveness and expand its business. 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